Social media is a powerful marketing tool for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you haven’t got a digital presence on platforms like Instagram, Facebook or TikTok, you may be missing out on reaching a wider audience and placing yourself above the competition.

Some of the benefits of Social Media marketing include:

• Adds a human touch to your business
• Helps to drive more traffic
• Generate leads and customers
• Increase brand awareness
• Helps to build relationships

With so many different social media platforms out there, it can get a little overwhelming to know you’ve picked the right channels for your business. When it comes to selecting the right platforms for you, your audience is absolutely the most important factor to consider. It’s not about the most popular channel or the most trendy at the time, it’s about where your specific audience sits. Another important thing to consider is, what are your competitors doing? By doing so, you’re able to see what works and what doesn’t, learning from their mistakes and filling in the potential gaps. If you pair this research with your own business goals, you’ll be able to successfully utilise social media and all its benefits for your brand.

Yes. With the help of social media marketing, you can connect with potential leads interested in your business, deliver tailored content, and create relationships that nurture followers towards converting them to customers. It’s your ticket to a wider audience and, therefore, more eyes on your offerings. To put it simply, it’s hands down the best way to reach a targeted audience who is either already engaged with you or ticks all the boxes as a potential customer.

We distinguish ourselves by harnessing the power of your USPs and brand personality – at the end of the day, it is your business distinctiveness that sets it apart. We tailor our strategies accordingly, ensuring that your message resonates with your target audience and establishes an authentic brand identity. Our main goal is to create a unified, cross-channel brand voice that raises brand awareness and creates recognition.

Here at TGM, our team is dedicated to fueling your ambition by aligning our strategies with your specific business goals. We know how to nurture your business, offering personalised attention and guidance to the unique challenges you may face – allowing your business to thrive in the competitive digital landscape.

Social media advertising is right for any business that is looking to grow not only its digital presence but also its business. In 2023, around 91% of the UK population was active on social media, which is an increase of 1.2% from 2022. This statistic alone shows the importance of having a digital presence for any business – it is where people search, shop, follow and learn.

With many industries becoming more saturated, it’s important to have a social media platform that will help you grow your brand through community and relationship building. Become the trusted brand of social media, and the world becomes your oyster.